Born from an idea by Soren Poulsen, CEO of Perlunica and Global Marketing Director of Trollbeads A/S, We Are Made of Stories is the new brand awareness campaign of Trollbeads Italia, which will be globally declined from the end of 2023.As Communications Manager of Trollbeads Italia, I developed the brief and coordinated both the creative agency and the media center for omnichannel planning.Digital creative development by Sally Lee - Planning by OMD Italia.
The campaign won the bronze prize of Agorà Award in the “Internet and Multimedia - Web ADV” category.
In addition to digital placements through Social, SEA, programmatic and geomarketing, pursuing the objective of positioning ourselves in the areas where Trollbeads is represented by jewelers of excellence, the We Are Made of Stories campaign has also been declined in Addressable TV and Out Of Home (both digital, as in the case of Via del Corso in Rome, and traditional, as in the domination of the Spagna underground stop in Rome).
The campaign obtained overall more than 26 MLN Impressions with an average CTR of 2%, generating an impact, in the areas where it was activated, of around 10% on the average turnover of partner jewelers. For this reason it has been confirmed both as a brand awareness campaign for the Italian market, but will also be implemented globally.
