Marketing coordination, communication, and creative direction on the TROLLBEADS side of the co-branding project with THUN, aimed at creating a new line of modular jewelry inspired by the iconic symbols of the brand.
Coordination of the team responsible for the development of the logo, topographic characters, and colors of the new line.
Coordinamento del team incaricato dello sviluppo delle immagini emozionali della campagna di lancio.
Coordination of the agency and internal resources in the creation the emotional video for the launch campaign.
Coordination of the team responsible for developing the dedicated brochure, following the format and layout of the Trollbeads collection brochure.
Coordination of the team responsible for developing visual merchandising materials.
Packaging regalo grande
Packaging regalo piccolo
Bustina mini pouch per acquisti personali
Coordination of the team responsible for developing the dedicated packaging, following the Trollbeads packaging design.
Communication planning and coordination of the resources that created the materials for the dedicated launch campaign collaboration.
