A strategic visionary committed to excellence, I have honed a profound curiosity, an acute attention to detail, and an innate aesthetic sensibility. My transformative journey from a design background to a captivating rendezvous with the world of marketing has kindled an unrelenting passion within me. Profoundly organized and accomplished, I stand as a proven leader in brand and product management, visual communication, and media planning. With my strategic acumen, I bring forth over a decade of masterful expertise in Marketing and Communication, poised to excel in a dynamic management role.
AREAS OF EXPERTISE
Media Communication | Art Direction | Branding & Marketing | Event Planning & Management | Digital & Social Media Strategy | Team Building & Leadership | Project Management
PROFESSIONAL EXPERIENCE
TROLLBEADS A/S (www.trollbeads.com), Rome | Copenhagen 2012 – Today
In the role of Communications Manager for Italy and as a member of the Global Team at Trollbeads A/S, I oversee all aspects related to formulating the communication plan, supervising the creation of associated materials, and strategically designing global and local sell-out initiatives.
BRAGIA (Fashion Brand), Roma 2010 – 2012
Office manager a supporto del Creative Director
As Office Manager, I have assumed a proactive stance in optimizing raw material procurement and collection development, nurturing close relationships with suppliers, and unwaveringly ensuring delivery precision. My contribution has been pivotal in ensuring seamless management and efficient execution of all office-related activities, reaffirming my commitment to upholding elevated standards of operation and quality.
ADDITIONAL EXPERIENCE
Fashion designer, GATTINONI (www.gattinoni.com), Rome
Copywriter and Editor, 2NIGHT (www.2night.it), Rome
FREELANCER
ISIMM RICERCHE, Digital art director
YOUR SPEECH FACTORY, Communication consultant
ALTAROMA, Creative director assistant and stylist for A.I. project
ARTEGO, Trend research and video editing for the presentation of ss 2011 and ss 2014 collections
EDUCATION
MA in Marketing and Advertising | IED, Rome - 2016
MA in Fashion Design | Accademia di Costume e Moda in Rome - 2009
BA in Industrial Design | “La Sapienza” University in Rome • 110 with honours - 2009
BA in DAMS | “Roma Tre” University in Rome • 110 with honours - 2005
CERTIFICATION AND COURSESGoogle Ads Display Certification • Google Learning Digital • ID n. 169142025 • July 2023
Digital Analytics for Marketing• SDA Bocconi • March 2022
Facebook Certified Creative Strategy Professional • Facebook Blueprint • August 2021, to update by July 2023
Management of Fashion and Luxury Companies, SDA Bocconi, March 2021
Digital Marketing Basics • Google Learning Digital • ID n. U22 PMH DH7, June 2020
Italian – Native | English - Fluent | French/German/Spanish - Basic
TECNICAL PROFICIENCIES
MS Office Suite (Word, Excel, PowerPoint) | InDesign | Photoshop | Illustrator | After Effect | Premiere | Business Manager | WordPress | Google Ads | Campaign Monitor | Klaviyo | Trello | Toggl